Welcome to Prime Resources Company Limited (PRC)

A trusted leader in mid-density apartment development across Auckland’s urban fringe. With a proven track record of delivering robust, convenient, high-quality residential projects, PRC offers investors and residents the opportunity to participate in Auckland's thriving city apartment sector. PRC is reshaping the future of sustainable apartment living in line with local government strategies.

PRC’s Business Strategy: Why Mid-Density Apartment Complexes?

Urbanisation is changing how people live. In the world’s largest and most vibrant cities, high-density living has become a key component of sustainable urban development. Cities like Shanghai, Mumbai, Seoul, and New York now have more than 80% of their residents living in apartments. Tokyo is close behind, with over 60% of its housing in multi-family units. Even in Sydney, apartments now account for approximately 35% of homes — a number that continues to increase each year.

These global trends reveal a clear truth: as cities grow and land becomes increasingly scarce, vertical expansion becomes crucial. Auckland and major local councils are responding with zoning reforms, encouraging medium-density and mixed-use vertical developments along transport corridors and within major urban centres.

In contrast, Auckland City currently has one of the lowest apartment-to-standalone housing ratios among major global cities, at just 7.7%. However, the city’s evolving Auckland Unitary Plan, combined with strong population growth and housing demand, signals an inevitable shift towards mid-rise apartment living.

Prime Resources identified this transformation early. Our strategy focuses on mid-density vertical apartment developments that strike a balance between scale, community, amenities, convenience, and affordability. In brief, as cities expand vertically, Prime Resources grows in tandem with them. The future of urban living is vertical — and we are constructing it now.

To meet the rapidly growing demand in Auckland City; 

At Prime Resources Company Limited (PRC), our core mission is to reshape the Auckland City landscape for the future through high-quality, mid-density apartment developments that deliver exceptional value for both residents and investors. As Auckland grows and housing needs evolve, our focus is on creating sustainable, resilient, and well-designed apartment projects that meet the demands of the rapidly growing population — without compromising on livability, quality, or long-term economic performance.

Prime Resources project is strategically located, efficiently designed, and financially resilient — maximizing investor returns while contributing to Auckland’s long-term housing development.

PRC is not just a developer — we are a long-term partner in transforming how Auckland City lives, builds, and invests.